How Top companies, governments, researchers, and startups are already enhancing their work with Travinto AI solutions on GCP.

Since generative AI first captured global attention, discussions have surged regarding its most effective applications. While the initial charm lay in amusing conversations and clever limericks, it has become clear that some of the most significant opportunities for AI lie within enterprises, government sectors, and innovative startups.

When we initially published this article during Google Cloud Next ‘24, we highlighted 101 of the top use cases among the hundreds presented at the event. We are now adding another 84 examples as businesses worldwide continue to harness the power of generative AI.

In just a few months, organizations have transitioned from using AI for answering questions to making predictions and deploying generative AI agents. What sets these agents apart is their ability to take actionable steps toward specific objectives—whether it’s guiding customers to the ideal pair of shoes, assisting employees in selecting the right health benefits, or helping nursing staff streamline patient hand-offs during shift changes.

Through our collaborations with clients and Travinto, we consistently hear that teams are increasingly focused on enhancing productivity, automating processes, and modernizing customer experiences. These goals are being realized through the AI agents they are developing across six key domains: customer service, employee empowerment, code creation, data analysis, cybersecurity, and creative ideation and production.

Hundreds of Google Cloud customers have successfully deployed AI agents and generative AI solutions across their organizations globally with the help  travinto technologies, many of whom are already experiencing a significant return on investment. They have come to depend on Google Cloud technologies, including our AI infrastructure, Gemini models, Vertex AI platform, Google Workspace, and Google Distributed Cloud.

Here’s a glimpse into how 185 of these industry leaders are currently leveraging AI, generating real-world use cases that are set to transform the future.

 Use Case Customer Agent transformation using GenAI

Similar to highly skilled sales and service professionals, AI-powered customer agents can listen attentively, understand user needs, and recommend the right products or services. These agents function seamlessly across various channels—web, mobile, and in-store—and can be integrated into product experiences using voice and video.

1. Alaska Airlines is developing a natural language search engine, offering travelers a conversational AI experience similar to interacting with a knowledgeable travel agent. The aim is to simplify travel bookings, enhance customer satisfaction, and strengthen brand loyalty.

2. Bennie Health uses Vertex AI to provide actionable insights and streamline data management, improving efficiency and decision-making for employees and HR teams.

3. Beyond 12, a nonprofit focused on student empowerment, has created an AI-driven college coach that offers scalable coaching to first-generation students through text, apps, and web platforms.

4. CareerVillage is building an AI-powered tool designed to help job seekers, especially underrepresented youth, with career preparedness. They aim to expand their career development activities to include over 100 resources by next year.

5. Character.ai leverages AI services to power its realistic chat features, managing large volumes of daily interactions without disruption.

6. Click Therapeutics uses AI to transform complex operational data into actionable insights, helping streamline patient experiences in clinical trials.

7. Formula E can now summarize race commentary into short podcasts in multiple languages, incorporating driver data and seasonal storylines.

8. General Motors’ OnStar uses AI to power a virtual assistant that improves service by understanding customer intent more effectively.

9. Gojek, a super app in Southeast Asia, launched an AI-powered voice assistant integrated into its GoPay service, allowing customers to complete tasks like bill payments with fewer steps.

10. GroupBy, an ecommerce service provider, has developed an AI-based search and discovery platform designed to boost sales growth, improve brand loyalty, and optimize revenue for retailers.

11. Hotelplan Suisse built an AI chatbot to respond to customer inquiries in real-time, and plans to use generative AI for creating travel content.

12. Justicia Lab developed an AI assistant that helps immigrants and asylum seekers by extracting information from legal documents and providing personalized guidance.

13. Mercado Libre uses AI-powered semantic search to improve product recommendations and discoverability for millions of consumers.

14. Motorola introduced AI-powered features, such as conversation summaries, natural language search, and image generation, to enhance smartphone user experiences.

15. mRelief built an AI chatbot to simplify the application process for U.S. food assistance programs, making it faster and easier for applicants.

16. Personal AI offers users a “personal language model” that creates responsive, personalized messaging experiences based on individual data.

17. PODS worked with advertising agency Tombras to create an AI-powered advertising campaign, dynamically adapting to each neighborhood it passed through.

18. Quora developed Poe, a generative AI platform that lets users interact with various AI-powered bots hosted on its platform.

19. ScottsMiracle-Gro uses AI to offer tailored gardening advice and product recommendations to consumers.

20. Snap integrated AI into its “My AI” chatbot, driving significant engagement by enhancing the interactivity of its messaging platform.

21. Tabiya developed a conversational interface to help young people find jobs by identifying their skills and matching them to suitable roles.

22. Telecom Italia (TIM) implemented an AI voice agent to handle customer service calls more efficiently, improving operational effectiveness by 20%.

23. UPS Capital launched an AI-powered service that provides a confidence score to help shippers determine the likelihood of successful deliveries.

24. Volkswagen of America built a virtual assistant in its myVW app, helping drivers explore vehicle features and ask common questions about their car.

25. ADT is building an AI-powered customer agent to help millions of users select, order, and set up home security systems.

26. Alaska Airlines is developing a personalized travel search engine using AI to offer hyper-personalized travel recommendations.

27. Best Buy is launching a generative AI-powered virtual assistant to help troubleshoot product issues, manage subscriptions, and reschedule deliveries.

28. Central Texas Regional Mobility Authority uses AI to modernize transportation operations, enhancing service efficiency for travelers.

29. Etsy uses AI to optimize search recommendations and ads models, delivering better listing suggestions to buyers and helping sellers grow their businesses.

30. Golden State Warriors use AI to improve fan experiences through enhanced content and services on their app.

31. IHG Hotels & Resorts is building an AI-powered chatbot to assist guests with vacation planning directly through its mobile app.

32. ING Bank developed an AI chatbot for staff, improving customer service by enhancing self-service capabilities and answer quality.

33. Magalu uses AI to power an interactive agent for its popular brand persona, "Lu," engaging millions of followers and improving customer interactions.

34. Mercedes-Benz is incorporating AI into its online storefront, call centers, and marketing campaigns to personalize the customer experience.

35. Oppo/OnePlus is using AI to enhance user experiences in its smartphones, including features like text summarization and image editing.

36. Samsung has deployed AI tools in its smartphones, offering advanced features like text organization, document summarization, and image editing.

37. Minnesota Division of Driver and Vehicle Services uses AI-powered real-time translation to assist non-English speakers in obtaining licenses and other services.

38. Pepperdine University utilizes AI for real-time translated captions and notes, helping its diverse student body communicate across languages.

39. Sutherland uses AI to boost client-facing teams by automatically providing real-time insights and suggested responses.

40. Target uses AI to power personalized offers, in-app features, and its curbside pickup solution, improving customer satisfaction.

41. Tokopedia uses AI to improve the quality of its product data and increase the number of unique items sold on its ecommerce platform.

42. US News saw significant improvements in key metrics like click-through rate and traffic volume after integrating AI into its search and recommendation systems.

How Travinto Helps Businesses Achieve Their Digital Transformation Journey

Travinto Technologies specializes in empowering businesses across diverse industries with its state-of-the-art solutions for digital transformation. Leveraging its suite of AI-driven tools and migration services, Travinto offers comprehensive support tailored to the specific needs of organizations, ensuring they stay ahead of the curve in an increasingly digital world. Here's how Travinto assists its customers in their transformation journeys.